VINARCHY WELCOMES HISTORIC AUSTRALIA - EUROPEAN UNION FREE TRADE AGREEMENT
24 March 2026, Adelaide, Australia: Vinarchy has today welcomed the signing of the Australia–European Union Free Trade Agreement, highlighting the strengthened market access and long-term opportunities it creates for Australian wine producers.
Vinarchy CEO Danny Celoni said the agreement marks a significant milestone for the Australian wine industry, particularly for exporters with an established presence in Europe.
“As a major Australian wine producer with a significant export footprint across Europe, we commend the Australian Government and Minister for Trade Don Farrell for securing this important trade deal for Australia,” Mr Celoni said.
“The removal of tariffs on Australian wine exports to EU member states will support the long-term competitiveness of Australian wine on shelf in a vital export market, while paving the way for further cooperation on wine trade into the future.”
The European Union remains one of the world’s largest and most influential wine markets. Improved access is expected to enhance the visibility and accessibility of Australian wines for European consumers, while providing greater certainty for producers navigating international trade conditions.
The agreement comes at a pivotal time for the industry, supporting diversification of export markets and reinforcing Australia’s reputation as a leading global wine producer.
ENDS
Media contact:
Emilie Reynolds
(+61) 429 724 564
Notes to editors:
Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy combines Vin (the French word for wine), with Archy (from the Ancient Greek word for leadership). Together it means wine leadership.
Vinarchy is one of the world’s leading dedicated wine companies and home to an incredible range of global brands led by Hardys, Campo Viejo and Jacob’s Creek. Our quality wines offer something for everyone, and every occasion – each bringing its own unique story to the world.
Our rich brand history stretches right back to the pioneering plantings of Johann Gramp and Thomas Hardy in the 1840s and 50s. Today, we craft wines in Australia, New Zealand, Spain and South Africa, with our global sourcing footprint also spanning premium grape growing regions in Italy, Argentina, France, the United States and Chile. We are proud to share our wines in almost every corner of the world.
We will redefine wine by meeting the fast-changing needs of our consumers with new formats, innovative products and experiences that welcome all into wine for moments of celebration and connection.
Vinarchy is a place where passionate people can do their very best work, break new ground and redefine the industry they love.
“As a major Australian wine producer with a significant export footprint across Europe, we commend the Australian Government and Minister for Trade Don Farrell for securing this important trade deal for Australia,” Mr Celoni said.
“The removal of tariffs on Australian wine exports to EU member states will support the long-term competitiveness of Australian wine on shelf in a vital export market, while paving the way for further cooperation on wine trade into the future.”
The European Union remains one of the world’s largest and most influential wine markets. Improved access is expected to enhance the visibility and accessibility of Australian wines for European consumers, while providing greater certainty for producers navigating international trade conditions.
The agreement comes at a pivotal time for the industry, supporting diversification of export markets and reinforcing Australia’s reputation as a leading global wine producer.
ENDS
Media contact:
Emilie Reynolds
(+61) 429 724 564
Notes to editors:
About Vinarchy
Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy combines Vin (the French word for wine), with Archy (from the Ancient Greek word for leadership). Together it means wine leadership.
Vinarchy is one of the world’s leading dedicated wine companies and home to an incredible range of global brands led by Hardys, Campo Viejo and Jacob’s Creek. Our quality wines offer something for everyone, and every occasion – each bringing its own unique story to the world.
Our rich brand history stretches right back to the pioneering plantings of Johann Gramp and Thomas Hardy in the 1840s and 50s. Today, we craft wines in Australia, New Zealand, Spain and South Africa, with our global sourcing footprint also spanning premium grape growing regions in Italy, Argentina, France, the United States and Chile. We are proud to share our wines in almost every corner of the world.
We will redefine wine by meeting the fast-changing needs of our consumers with new formats, innovative products and experiences that welcome all into wine for moments of celebration and connection.
Vinarchy is a place where passionate people can do their very best work, break new ground and redefine the industry they love.