Introducing Dolly Wines: An Exciting Collaboration with Dolly Parton

Vinarchy is proud to announce the global launch of Dolly Wines, an exciting new wine brand developed in partnership with international icon Dolly Parton.

Dolly Wines has been created to reflect the warmth, vibrancy and universal appeal of Dolly Parton herself. The range has launched with two varietals – a bright and expressive Rosé and a fresh, fruit-driven Chardonnay – both designed to celebrate the moments that matter and bring people together over a shared love of good wine and great company.

In Australia, the brand will be known as Dolly Parton Wines in line with local naming and trademark considerations. This will be the only market globally where the full name will be used on-pack and in trade and consumer communications.

This launch marks another step in Accolade Wines’ ongoing strategy to partner with global icons and bring culturally relevant, lifestyle-driven wine brands to market. With Dolly Parton’s immense global recognition, cross-generational appeal and genuine alignment to celebration and connection, Dolly Wines is set to resonate with both loyal fans and new consumers alike.

Dolly Parton said of the collaboration: “I’ve been blessed to live a life where my music and storytelling connect with people around the world. Sharing a glass of wine is the perfect way to bring people together, and I’m thrilled to launch this special range that reflects the joy and light I always try to bring into the world.”

Dolly Wines is now available in select global markets