Daniel Ricciardo launches DR3 Enchanté Rosé under St Hugo
Australian Formula 1 star and budding winemaker Daniel Ricciardo has announced the latest addition to his DR3 Wines portfolio, the Enchanté Rosé.
Crafted in partnership with St Hugo, the new release is described as being “a bold reflection of Daniel’s magnetic and dynamic personality,” drawing inspiration from Daniel’s existing lifestyle apparel business, Enchanté.
“I’ve always believed that wine should be fun, accessible, and memorable,” said Ricciardo. "With Enchanté Rosé, we’ve created something that captures that essence.”
To support the launch, Dan Murphy’s South Melbourne will be transforming into Dan Murphé for the duration of the Formula 1 Australian Grand Prix 2025, taking place this 13-16 March.
Crafted in partnership with St Hugo, the new release is described as being “a bold reflection of Daniel’s magnetic and dynamic personality,” drawing inspiration from Daniel’s existing lifestyle apparel business, Enchanté.
“I’ve always believed that wine should be fun, accessible, and memorable,” said Ricciardo. "With Enchanté Rosé, we’ve created something that captures that essence.”
To support the launch, Dan Murphy’s South Melbourne will be transforming into Dan Murphé for the duration of the Formula 1 Australian Grand Prix 2025, taking place this 13-16 March.
“We’re all about bringing the most exciting and innovative wine experiences to our customers,” said Agi Pfeiffer-Smith, Managing Director at Dan Murphy’s.
“Partnering with St Hugo and DR3 Wines for Daniel’s launch of Enchanté Rosé is a real podium moment for us as it brings the fun, flair and a bit of cheekiness to the table.”
Additionally, Enchanté Rosé will have its own exclusive and immersive bar at the race, offering all general admission ticket holders the chance to sip and savour the new wine.
Enchanté Rosé is available nationwide now at an RRP of $40 per bottle at Dan Murphy's
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